NFC is getting a great deal of attention as it becomes included in more smartphones, laptops, and other devices. It’s being hyped as ‘The Next Big Thing’ that will change how we use our mobile devices: everything from shopping to interacting with your home and unlocking your car. So is this new development a “flash in the pan”, or do you foresee real world uses for such a technology?
Well, what is NFC?
NFC stands for Near Field Communication and, as the name implies, it’s a set of close-range wireless communication standards. NFC equipped smartphones and other devices can exchange information with each other with a simple tap or a wave; simply hold your NFC enabled device in the proximity of an NFC enabled media, such as a sticker, or poster. There are many uses for such a technology ranging from the basic launching of a browser on your target device to sending an email, or to more complex actions such as controlling the lights in your house, unlocking a door or starting a car engine. Essentially, anything that can be automated electronically can be interacted with via NFC.
Which Devices Have NFC?
Many smartphones, tablets and new laptops now have NFC chips. NFC World has an extensive list of all the phones around the world that are NFC-equipped. Google Nexus variants have NFC, as do several BlackBerries, HTC phones, and others.
What Exactly Can I Do With NFC
NFC is most commonly associated with the “mobile wallet”—the idea that your smartphone will replace your cash and credit cards. In one tap or wave of your phone, you can pay for your shopping or redeem offers or coupons.
Beyond mobile payments however, there is a world of uses for NFC, including:
- Providing interactive tickets or entry passes to your event. This can be in the form of a standard ticket, or embedded into wristbands, worn by the attendee.
- Downloading information. Advertisers and marketers can use NFC chips in posters and other promotional materials so all you have to do to get more information is tap or wave your phone (quicker than scanning QR codes, and certainly easier on the eye).
- Ease of company travel. NFC technology can enable ‘car mode’ when your employees get into a vehicle, launching satellite navigation and disabling mobile phone capabilities, thereby increasing productivity and promoting safe driving within your organisation.
- Provide offers, or promotions to customers via an NFC enabled key ring or badge. Free product offers or promotional codes can be programmed onto the media, which can then be redeemed in store using an NFC enabled device to scan the media.
Right now, NFC hasn’t hit the mainstream in terms of usage, but it’s the potential that’s making it pretty interesting technology.
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NFC enabled product packaging
Why are MadeBrave talking about NFC?
Here at MadeBrave HQ we’ve been watching closely the advancements of NFC technology and techniques and, being a full-service agency, we feel this is a package we should be offering our clients.
Working with The Rivergate Shopping Centre we have recently launched NFC enabled posters in the centre – the first Shopping centre in Scotland to use this technology. If you have an NFC enabled device and you’re in the area, pop in and have a look. We’ve also been working with TPL-Labels to create NFC enabled product labels and packaging and an NFC enabled Exhibition Stand, where visitors were invited to dynamically enter a competition, with a chance of winning the latest NFC Enabled Google Nexus tablet.
What can MadeBrave and NFC do for my Business?
There are multiple ways in which MadeBrave can enhance your business utilising NFC technology. Interactive posters and stickers, interactive exhibition stands, interactive business cards, key fobs, wristbands, labels, tickets, beer mats, badges, magnets … even NFC enabled interactive pens! All of these can be branded to suit your project or company branding, and programmed to your unique specification. If you’d like to know more, or have a specific project in mind, then give us a call, or drop us an email, and we’ll be happy to discuss your requirements.
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