160 characters. One chance to shine.
This might sound like the strapline for Rocky 9 (Stallone, you’ve still got it) but we’re actually talking about Twitter, more specifically, your bio. For those of you who aren’t familiar with Twitter, your bio is essentially the “about us” section of your profile – it sits right under the profile photo (most likely, your logo) and basically sums up your business. Getting your Twitter bio right is a great way of encouraging people to follow you, so here are a few tips for doing exactly that…
Tell ’em what you do.
When writing your Twitter bio, think about how people will find you. For a lot of businesses, the Twitter handle (that’s your user name with the ‘@’ sign at the front) is often too short to include the full company name, so it’s good to have that in your bio. The next step is to quickly sum up exactly what you do – aim for one umbrella line to describe the company. Not only will this help people find you on Twitter, it will also come up on search engines – ta daah!
Who Are You? (Who who)
After you’ve covered what you do, it’s great to tell people who you are. It’s called social media for a reason – so feel free to showcase your brand personality. It can be as simple as listing a few things you like as a company (f.y.i – we like burritos, The Lion King and lamps), or inviting followers to interact with a certain hashtag – it all depends on who you are as a brand.
Location, Location
There’s a ‘location’ field in your Twitter bio, so use it! It’s another great way of getting found. If you’re based in one place, we recommend going by the “City/town, Country” rule (eg: Glasgow, Scotland). If you have a few branches dotted around, we’d say list the top three or go with your company HQ.
Keep it Snappy
You’ve got 160 characters to shine, so no long-winded descriptions or complicated jargon. PS: 160 characters is a maximum, not a requirement – so if it sounds right at 100, keep it there, you’re all good!
Bio Basics
You’ve covered exactly what you do and where you are – you’ve even managed to get a chuckle or two, but before you copy and paste that bad boy onto your Twitter profile, get someone to proof read it. We’re only human, spelling mistakes happen (especially on Twitter) so it’s good to get it checked over to avoid any embarrassing situations #awkward.
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