Latest Blog Belief & Brand Culture: An Inside Job

Ever seen this before?

Businesses ticking the brand culture box with perks, values on the wall, and maybe a ping pong table—all while missing the one thing that actually builds resilience?

Because here’s the thing. When disruption and business transformation happens (mergers, AI, restructures), it won’t be a purpose statement that pulls you out of a nosedive.

It comes down to what you believe. And more importantly, getting your team to believe it, too.

This is not a nice-to-have for 2025. It’s mission-critical. Our Founder / CEO, Andrew Dobbie, explains why.

Have a wee read
a photo of andrew dobbie, ceo of madebrave wearing a black shirt and standing in front of a cream wall

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