Blog

Why Is ‘Brave’ Marketing so Often Surrendered to Challenger Brands?

Fortune favours brave marketers, so why does it feel so risky? A few hours into her new gig here at MadeBrave, our Bec Chelin aims to derisk bold work.

Brand Strategy Is Fast Becoming All Mouth and No Trousers

Imagine an architect who never has to build anything. Brand strategy detached from activation isn’t ‘consultation’—it’s a slippery slope to fluff according to our Head of Strategy, Mark Cullen.

Our Next Big Move: MadeBrave x The Social Hub

An ‘Agency of the Year’ award, significant international client growth, and now this—a strategic move to the heart of the city as the anchor tenant at The Social Hub Glasgow.

Here's what our next big move is all about.

Your ‘Bland Values’: A Lesson in Brand Differentiation

In a world full of brands vying for attention, too many fall into the trap of positioning themselves with "bland values"—aka, brand values that make them blend in instead of standing out.

In this post, our Senior Copywriter, Jamie Venters, shines a light on the pitfalls of boring brand values, and how steering clear can help you differentiate your brand and escape a sea of sameness.

‘A Sh*t Idea’: Catherine McEwan Foundation x MadeBrave

We teamed up with the Catherine McEwan Foundation to roll out a bold new world-first OOH and campaign film to raise awareness and inspire empathy for those living with IBD.

Our Top Takeaways from Digital Day 2024

We went along last week for The Marketing Society Scotland’s Digital Day 2024 and came back with a few top insights on the latest creative strategies and how brands are pushing boundaries and reimagining the future of marketing.

Shock & Awe: A Lesson from the Entertainment Industry

Struggling to get your audience to sit up and take notice? As it turns out, starting strong isn’t just for the movies.

Advertising that captivates and intrigues from the get-go (like a puppy with a stick of dynamite) is sure to turn a passive audience into one that is engaged in an instant. Our Strategist, Al Sakickas, shows us how.

Introducing GraveInfluence: Personal Branding That Never Dies

When you’re growing your own personal brand, nothing throws a spanner in the works faster than straight-up dying. But with GraveInfluence, even death can’t hold you back.

The Social Drop: Issue 02

The Social Drop is a look back for the month ahead—a dedicated source of insight into the evolving landscape of brand and social media.

In this issue, our Social Media Strategist, Laura Griffin, covers the US TikTok ban, Kate Middleton’s photo foul-up, and a not-so-magical Willy Wonka Experience.

People, Not Patients: A Shift in Healthcare Advertising

Traditional methods have become painfully ineffective in healthcare advertising, and as a result, healthcare engagement is moving on.

Our Creative Director, Jamie Axford, shows a new trend is developing where brands are adopting a language that’s more empathetic, more human, and, not surprisingly—far more impactful.

The Social Drop: Issue 01

When it comes to the latest social media news and trends, It’s easy to lose track—blink and you'll miss it.

Curated by our Social Media Strategist, Laura Griffin, The Social Drop is a forward-looking retrospect. It's a source of insight into the evolving landscape of brand and social media.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.