Blog

Big Idea. Wee Pink Dot.

We helped SAMH, one of the country’s leading mental health charities, create Wee Pink Dot—a campaign not just to raise awareness, but to show a nation how to show up and take action for those living with mental illness.

Kids Make Glasgow at SWG3 Yardworks

Last week we brought together 20 creative young minds from four primary schools to help us reimagine the future of Glasgow’s Met Tower.

Safe to say the results were peak skibidi — no cap.

Let’s Make the Met Tower Glasgow’s Welcome Sign to the World (Again)

With Glasgow set to host the Commonwealth Games in 2026, our Founder / CEO Andrew Dobbie has launched a petition to reimagine the Met Tower with fresh artwork and a message that reflects the city we are today. It's already gaining serious momentum—join the movement.

Refuweegee Winter Wrap Up

Refugees who’ve just arrived here in Glasgow aren’t always ready for a west coast winter. So we’re collecting winter wear for our friends at Refuweegee to help make sure refugees get a warm welcome – even when it’s freezing out.

Brave Thinking | Issue #010

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

This time, we’re diving into the culture-shifting power of creativity. From hacking a singing fish on our podcast with Google’s ex-COO, to using real voice on the ground for Nestlé’s youth outreach campaign, and the exciting launch of our Andrew Dobbie’s speaking and workshop website.

Brave Thinking | Issue #009

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

This time, we’re celebrating the magic that happens when creativity takes the lead—from a gold-winning healthcare comedy campaign, to a Gen Z-first national rollout with First Bus, and a stage-stealing talk on the power of storytelling from our Founder & CEO—ready to drop in?

Brand Distinctiveness – Andy Murray Gets It. Do You?

He may not be a strategist or a marketer, but Andy Murray might just be one of the most distinctive brands in the UK.

No workshops. No frameworks. Just a clear, consistent identity and a brand that’s still growing post-retirement.

Our Head of Strategy, Mark Cullen, breaks down what marketers can learn from Murray’s playbook—and why distinctiveness is still the ultimate competitive edge.

Brave Thinking | Issue #008

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

In this issue, we're excited to announce the relaunch of our brand and creativity podcast, Just a Chat With. We’re also exploring why brand distinctiveness matters now more than ever, and asking big questions about internal culture.

This one's packed with fresh thinking, standout insights, and a couple new opportunities to join the MadeBrave team—ready to drop in?

Amplify Festival – Are We Asking the Right Questions?

We tend to think of brand and marketing as external—customer-facing, market-facing. But what about internal comms and brand culture?

If this year’s Amplify Festival showed us anything, it’s that the line between brand and culture is starting to blur. And that’s a good thing.

Our Client Experience Director, Bec Chelin, shows us why that is.

Brave Thinking | Issue #007

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

This time, we're diving into what happens when belief drives transformation—from thought leadership on brand culture and human truth, to an award-nominated campaign tackling colon cancer, and the lasting impact of our brand home launch for Johnnie Walker.

How Human Truths Drive Effective Campaigns

If you had to name the one thing that drives campaign effectiveness from the start, what would it be?

If you guessed insight, you’re close. But not quite.

If you ask our Strategy Director, Mike Brooke, real effectiveness starts with something deeper than insight. And that’s where human truths come in.

Belief & Brand Culture: An Inside Job

Ever seen this before?

Businesses ticking the brand culture box with perks, values on the wall, and maybe a ping pong table—all while missing the one thing that actually builds resilience?

Because here’s the thing. When disruption and business transformation happens (mergers, AI, restructures), it won’t be a purpose statement that pulls you out of a nosedive.

It comes down to what you believe. And more importantly, getting your team to believe it, too.

This is not a nice-to-have for 2025. It’s mission-critical. Our Founder / CEO, Andrew Dobbie, explains why.