During the show, we partnered with finalist Samantha Pascal to create a strategy, branding, and packaging for a new limited edition Scottish-themed seafood sauce for her brand, Hot ‘N’ Juicy Shrimp LDN.
Our Head of Strategy, Mark Cullen and Deputy Creative Director, Naresh Subhash worked with Samantha to develop positioning for the brand. Next our Senior Designer, Emma Stewart and Junior Art Director, Ben Neilson got to work creating the branding and packaging.
Everything had to be finalised in less than a half day so all the packaging and collateral could be ready the following morning for presentation. Not too bad for (less than) half a day’s work!
Taking place at The Barras here in Glasgow, this new product was presented to Gordon and a room chock full of special guests, including half a dozen MadeBravers. See if you can spot us?
Every project is unique, but this one was especially so given the time. We only had four hours to create the brand, but the team did an incredible job. What a buzz seeing MadeBrave makes its telly debut alongside the legend that is Gordon Ramsay. (and yes, he’s much nicer in person!)