Strategist Al Sakickas
Al is a videographer turned strategist with nearly a decade of experience in cracking briefs and assisting clients such as VELUX, First Bus, Diageo, Carlsberg, Nestle, Bayer, and Pepsi Max in their growth.
When formulating brand or campaign strategies, Al brings his different perspective and genuinely immerses himself in the mindset of the target audience. He once even followed the daily routine of a CEO to understand what motivates them and how to effectively market premium coffee machines to top executives.
Outside of work, you’ll find Al walking his dog Tutti, exploring new places, enjoying a giggle at a comedy club, or possibly embarking on a journey across Europe to his motherland, Lithuania.
Blog Posts by Al Sakickas
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Shock & Awe: A Lesson from the Entertainment Industry
Struggling to get your audience to sit up and take notice? As it turns out, starting strong isn’t just for the movies.
Advertising that captivates and intrigues from the get-go (like a puppy with a stick of dynamite) is sure to turn a passive audience into one that is engaged in an instant. Our Strategist, Al Sakickas, shows us how.
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Inclusive Marketing: Avoid These Common Mistakes
Diversity in the UK is growing at an unprecedented rate, offering brands a unique chance to connect with a broad spectrum of audiences. However, a study we conducted shows when it comes to inclusivity in marketing, it's easy to get it wrong. Our Strategist, Al Sakickas, shares his top three tips.
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