Posts by Al Sakickas

Shock & Awe: A Lesson from the Entertainment Industry

Struggling to get your audience to sit up and take notice? As it turns out, starting strong isn’t just for the movies.

Advertising that captivates and intrigues from the get-go (like a puppy with a stick of dynamite) is sure to turn a passive audience into one that is engaged in an instant. Our Strategist, Al Sakickas, shows us how.

Inclusive Marketing: Avoid These Common Mistakes

Diversity in the UK is growing at an unprecedented rate, offering brands a unique chance to connect with a broad spectrum of audiences. However, a study we conducted shows when it comes to inclusivity in marketing, it's easy to get it wrong. Our Strategist, Al Sakickas, shares his top three tips.