Client Experience Director Bec Chelin
Bec’s self-confessed wiggly-line career has seen her move from training in graphic design, advertising and brand, to partnering with global clients in internal comms and employee engagement – and everything in between across two decades in the creative industries.
Having previously held Director and Managing Director roles heading up global studios, Bec brings a wealth of commercial acumen and creative passion to client partnerships at Madebrave and is fanatical about building brands from the inside out.
When not at work, you’ll find her in a gym, at a gig, or despairing at the performance of a certain Everton FC.
Blog Posts by Bec Chelin
-
Amplify Festival – Are We Asking the Right Questions?
We tend to think of brand and marketing as external—customer-facing, market-facing. But what about internal comms and brand culture?
If this year’s Amplify Festival showed us anything, it’s that the line between brand and culture is starting to blur. And that’s a good thing.
Our Client Experience Director, Bec Chelin, shows us why that is.
Read on
-
Why Is ‘Brave’ Marketing so Often Surrendered to Challenger Brands?
Fortune favours brave marketers, so why does it feel so risky? A few hours into her new gig here at MadeBrave, our Bec Chelin aims to derisk bold work.
Read on
