Blog Posts by Emma Lea
The Luxury Spectrum Model
The definition of luxury is changing. So why do so many luxury brands still position themselves using functional aspects like price, scarcity, and prestige? Our Senior Strategist, Emma Marie Lea, offers an alternative to the standard luxury pyramid model.
All Too Human
The purpose of humanising your brand is to create deeper connections. But one challenge faced by global brands is serving the masses across so many touchpoints, while ensuring the brand stays consistent and, most importantly—human.