Blog Posts by Heather Robertson
How to Use Social Listening to Adapt Your Strategy
Don’t get us wrong, keeping an eye on your own social channels is important and all, but the internet is a BIG place. It’s easy to miss conversations happening elsewhere around your brand, your competitors, or anything else your target audience might be obsessing over. That’s where social listening comes in! Our Heather Robertson has some tips on how to use it to adapt your strategy.