Creative Director Jamie Axford
Jamie has over 25 years of experience as a creative in the advertising industry.
Starting out in graphic design, Jamie joined McCann and transitioned into a fully-fledged art director, working on household names such as Peugeot, Aldi, and Typhoo Tea, to name but a few.
A brief stint in healthcare advertising led him to discover his ‘calling’. He joined Havas and became a highly awarded CD for major healthcare brands Sanofi, Astra Zeneca, and AbbVie, across multiple therapy areas.
Since joining the MadeBrave team, Jamie has been solely responsible for our top healthcare accounts, continuing to fight the good fight for creativity in healthcare.
Blog Posts by Jamie Axford
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Getting to the Bottom of Colorectal Cancer
Colorectal cancer is on the rise, but no one likes to talk about it. So we created a campaign where no one talks about colorectal cancer.
Our Creative Director, Jamie Axford, shows how we cracked the code for this leading medical device manufacturer.
Read on
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Selling ‘Brave’ to the Board
Our Creative Director, Jamie Axford, shares his thoughts on how creative leaders should sell ‘brave’ to the board.
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People, Not Patients: A Shift in Healthcare Advertising
Traditional methods have become painfully ineffective in healthcare advertising, and as a result, healthcare engagement is moving on.
Our Creative Director, Jamie Axford, shows a new trend is developing where brands are adopting a language that’s more empathetic, more human, and, not surprisingly—far more impactful.
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The Undeniable & Irreplaceable Power of Craft
There’s an essential ingredient that goes into all great brand communication, and it’s become easier than ever for brands to overlook. In this post, our Creative Director, Jamie Axford, uncovers something long forgotten (well, since January anyway) - the undeniable and irreplaceable power of craft.
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Simplicity: A Remedy for Healthcare Advertising
The key to great advertising is brutal simplicity. This might seem difficult to achieve at the best of times, let alone in the medical field, but creating cut-through healthcare campaigns isn’t brain surgery (unless it literally is).
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