Brand Manager Keenan Erwin
With over a decade of in-house and agency experience, Keenan has an extensive background in e-commerce growth marketing and content strategy for luxury and drinks brands.
Keenan has been at the helm of the MadeBrave brand for years and has been integral to building it into one that is respected and admired across the UK and beyond, ensuring our best work, brand thinking, and every newsworthy moment keep us front-of-mind for clients, potential clients, partners, and stakeholders.
He’s also a big proponent of our culture and the driving force behind our award-winning employer brand which attracts many of the most talented people in the industry.
Blog Posts by Keenan Erwin
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Bland Building: How to AI-Optimise Your Brand to Death
This isn’t an anti-AI post. Generative AI tools are brilliant for the short-term, performance-driven stuff—think targeting, testing, and refining creative.
But what about brand building?
Can it? Kind of. But should it?
Our Brand Manager, Keenan Erwin, lays out what brands stand to lose if they’re not careful.
Read on
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Rugged Meets Relevant: How Stanley Nailed Its Brand Evolution
We’ve all seen it before. Legacy brands hesitate to innovate because of that one immovable element of the brand—heritage.
And rightly so. What if you alienate your core customers? What if you lose brand equity? What if people don’t like your new pink car?
Yet brands like Stanley managed to break convention and win. Our Brand Manager, Keenan Erwin, shows us how.
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12 Practical Ideas for Creative Freelancers Looking to Get Paid Work
Having worked with so many amazing freelancers over the years (you know who you are) and with some of us doing freelance before working here at MadeBrave, we put our collective brains together to come up with some ideas for freelancers looking to drum up new creative work!
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Safeguarding Your Brand Through Tough Times
In the midst of everything that’s going on just now, looking after your brand is more important than ever before. Here are some top tips for safeguarding yours during these tough times.
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Ten Top Tips for Teams Working Remotely
We’ve recently gone (mostly!) remote. Here are a few things we’ve been doing to stay connected, keep on top of projects, and take care of ourselves—all while working remotely.
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Take a Peek Inside Our Brand New Creative Studio
Ahhh new studio smell — right up there on the sniffometer with old books and freshly-brewed rocket fuel coffee in the morning. There’s been a lot of changes here at Casa MadeBrave, mainly because we have a new casa!
Read on
