Social Media Strategist Laura Griffin
Laura Griffin balances creativity and strategy in her role as a Social Media Strategist. Drawing from her experience in visual communication and brand, she builds campaigns that resonate with audiences.
When it comes to data, Laura’s magic is taking complex numbers and transforming them into clear stories that drive action and effective results. She believes that content isn’t just about being catchy—it’s about creating real, tangible change. Some of her esteemed clients include the Scottish Government, Edrington, Natwest, AG Barr, EDF Renewables, Sailor Jerry, Virgin Money, and AXA Insurance.
But there’s more to her than numbers and designs. Beyond the spreadsheets and decks, she’s an advocate. Outside of work, Laura’s desire is to make the advertising industry a more sustainable, inclusive, and diverse place. Whether you’re meeting for a strategy discussion or a casual chat, expect her to bring some different thinking or share something inspiring she’s discovered recently.
Blog Posts by Laura Griffin
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The Social Drop: Issue 02
The Social Drop is a look back for the month ahead—a dedicated source of insight into the evolving landscape of brand and social media.
In this issue, our Social Media Strategist, Laura Griffin, covers the US TikTok ban, Kate Middleton’s photo foul-up, and a not-so-magical Willy Wonka Experience.
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The Social Drop: Issue 01
When it comes to the latest social media news and trends, It’s easy to lose track—blink and you'll miss it.
Curated by our Social Media Strategist, Laura Griffin, The Social Drop is a forward-looking retrospect. It's a source of insight into the evolving landscape of brand and social media.
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Creator Economy: The Future of Marketing?
The creator economy is a growing movement that’s redefining how brands approach marketing. In this post, our Social Media Strategist, Laura Griffin, explores what's next for the creator economy and why it’s high time brands take it seriously.
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