Social Media Strategist Laura Griffin

Laura Griffin balances creativity and strategy in her role as a Social Media Strategist. Drawing from her experience in visual communication and brand, she builds campaigns that resonate with audiences.

When it comes to data, Laura’s magic is taking complex numbers and transforming them into clear stories that drive action and effective results. She believes that content isn’t just about being catchy—it’s about creating real, tangible change. Some of her esteemed clients include the Scottish Government, Edrington, Natwest, AG Barr, EDF Renewables, Sailor Jerry, Virgin Money, and AXA Insurance.

But there’s more to her than numbers and designs. Beyond the spreadsheets and decks, she’s an advocate. Outside of work, Laura’s desire is to make the advertising industry a more sustainable, inclusive, and diverse place. Whether you’re meeting for a strategy discussion or a casual chat, expect her to bring some different thinking or share something inspiring she’s discovered recently.