Posts by MadeBrave Team

LINKEDINburgh Castle: Where Heritage Meets Hustle

We’re so proud to announce this landmark sponsorship between LinkedIn and the City of Edinburgh—brought to life by yours truly.

Blending Scotland’s rich history with the future of professional connection, LinkedIn will soon open the doors to their premiere physical networking and business hub, the newly reimagined LINKEDINburgh Castle.

Brave Thinking | Issue #003

This issue covers humanising FNZ's brand culture from the inside out, two all-new brands for KPMG in record time, and top insights from MAD//UpNorth—courtesy of our Head of PR, Claire Morrison.

We also tuned into the egg Community’s ‘Women on Top’ event, where our Head of Comms Planning, Emma Houston, shared her take on the future of AI, strategy, and brand.

But that’s just the start—this one’s all about big, brave ideas with impact.

Brave Thinking | Issue #002

This issue covers insights from our Cultural Round Table from our People & Culture Lead, Melissa Curtis, our Head of Strategy’s BBC debut on the $10 billion refillable waterbottle industry, our bold rebrand for finance brand atomos, a Super Bowl ad showdown, a lesson from LEGO in 1974, and how we helped VELUX customers see the light.

Super Bowl LIX: Hits, Misses & the Ads That Mattered

Ah, the Super Bowl. One big, brave, Hail Mary moment for brands vying for cultural impact, viral glory, or—at the very least—avoiding the cringe pile.

So how did brands fare this time around? Our team sifts through the good, the bad, and the bewildering to bring you this year’s Super Bowl ad rundown.

Brave Thinking | Issue #001

Brave Thinking is monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

This first one focuses on our brand refresh for First Bus, our inaugural People & Culture Round Table event, a cracking healthcare campaign for colorectal cancer, a how-to on selling creative ideas to the board, a PR Week feature on mental health, and more.

The Jaguar Rebrand: Misstep or Masterstroke?

Few things have the potential to blow up in Marketing Land like a global rebrand and last week’s Jaguar teaser was no exception. But now that Jaguar have revealed something of substance, we asked our team to kick the tyres and give us their take.

Our Next Big Move: MadeBrave x The Social Hub

An ‘Agency of the Year’ award, significant international client growth, and now this—a strategic move to the heart of the city as the anchor tenant at The Social Hub Glasgow.

Here's what our next big move is all about.

Our Top Takeaways from Digital Day 2024

We went along last week for The Marketing Society Scotland’s Digital Day 2024 and came back with a few top insights on the latest creative strategies and how brands are pushing boundaries and reimagining the future of marketing.

Introducing GraveInfluence: Personal Branding That Never Dies

When you’re growing your own personal brand, nothing throws a spanner in the works faster than straight-up dying. But with GraveInfluence, even death can’t hold you back.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.

2024: Our Predictions for the Year Ahead

Whether it’s climate change vs sustainability, artificial intelligence vs humanity, or the exponential growth of the creator economy, one thing’s for sure—2024 is shaping up to be monumental.

How’s it all going to impact brand strategy, marketing, creativity, and design? Our team have a few thoughts.

Last Night’s SOLD OUT CreatorMashup!

CreatorMashup is an evening event series we created especially for content creators in Scotland, helping them to perfect their craft, grow an engaged audience, network with fellow creators, and ultimately increase opportunities for brand partnerships and collaborations.