Posts by MadeBrave Team

Super Bowl LIX: Hits, Misses & the Ads That Mattered

Ah, the Super Bowl. One big, brave, Hail Mary moment for brands vying for cultural impact, viral glory, or—at the very least—avoiding the cringe pile.

So how did brands fare this time around? Our team sifts through the good, the bad, and the bewildering to bring you this year’s Super Bowl ad rundown.

Brave Thinking | Issue #001

Brave Thinking is monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.

This first one focuses on our brand refresh for First Bus, our inaugural People & Culture Round Table event, a cracking healthcare campaign for colorectal cancer, a how-to on selling creative ideas to the board, a PR Week feature on mental health, and more.

The Jaguar Rebrand: Misstep or Masterstroke?

Few things have the potential to blow up in Marketing Land like a global rebrand and last week’s Jaguar teaser was no exception. But now that Jaguar have revealed something of substance, we asked our team to kick the tyres and give us their take.

Our Next Big Move: MadeBrave x The Social Hub

An ‘Agency of the Year’ award, significant international client growth, and now this—a strategic move to the heart of the city as the anchor tenant at The Social Hub Glasgow.

Here's what our next big move is all about.

Our Top Takeaways from Digital Day 2024

We went along last week for The Marketing Society Scotland’s Digital Day 2024 and came back with a few top insights on the latest creative strategies and how brands are pushing boundaries and reimagining the future of marketing.

Introducing GraveInfluence: Personal Branding That Never Dies

When you’re growing your own personal brand, nothing throws a spanner in the works faster than straight-up dying. But with GraveInfluence, even death can’t hold you back.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.

2024: Our Predictions for the Year Ahead

Whether it’s climate change vs sustainability, artificial intelligence vs humanity, or the exponential growth of the creator economy, one thing’s for sure—2024 is shaping up to be monumental.

How’s it all going to impact brand strategy, marketing, creativity, and design? Our team have a few thoughts.

Last Night’s SOLD OUT CreatorMashup!

CreatorMashup is an evening event series we created especially for content creators in Scotland, helping them to perfect their craft, grow an engaged audience, network with fellow creators, and ultimately increase opportunities for brand partnerships and collaborations.

The ‘X’ Factor: What This Means for Brands

Elon Musk has certainly pulled a fast one on us. While the risks from such a sudden and unconventional rebrand are obvious, it’s important for brands to consider what the future could hold—and plan accordingly.

Threads for Brands: A Look Before You Leap

Meta's Threads is the new kid on the social media block. As Twitter faces its fair share of controversies, Meta has seized the opportunity to introduce a new platform promising a better experience for users and brands. Should brands take the leap? Today we're pulling that thread.

D&AD New Gen: Creativity by the Spoonful

Earlier this week we teamed up with an all-star group of D&AD New Gen awards winners to bring to life a unique idea. One of those ideas that inspires even more ideas. In other words, an idea with legs (and a spoon in this case) so of course we had to run with it.