Strategy Director Mike Brooke
With over two decades of experience in creating, evolving, and amplifying brands, Mike developed his craft within a variety of agency and client-side marketing roles, delivering brand strategies and campaigns for clients that span healthcare, tech, finance, food & drink, and FMCG.
A seasoned brand consultant, Mike loves delving deep into clients’ challenges and is passionate about uncovering insights, shaping brand strategies, and planning campaigns that captivate and resonate. He’s a guiding force for leadership teams and stakeholders, engaging and navigating them throughout the strategic and creative process, and a master in the skilful (over)use of post-it notes.
When the glasses come off, and the post-it notes are tucked away, you’ll usually find him dancing questionably to obscure electronic music either in the garden, up a ladder, or in a dark room.
Blog Posts by Mike Brooke
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How Human Truths Drive Effective Campaigns
If you had to name the one thing that drives campaign effectiveness from the start, what would it be?
If you guessed insight, you’re close. But not quite.
If you ask our Strategy Director, Mike Brooke, real effectiveness starts with something deeper than insight. And that’s where human truths come in.
Read on
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Driving Culture Through Brand Values – A Lesson from Uber
Great values can transform culture. Bad ones can do just the opposite. Here's a short story of how Uber (eventually) got theirs right.
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