Senior Strategist Ross Macdonald

Ross has spent over a decade working in creative agencies in strategic roles with experience across the public and private sectors, from small tech start-ups to international universities and multinational medical technology companies. He also has particular experience in campaigns which tackle stigma and change the ways people view marginalised groups and issues.

Skilled in qualitative research, campaign development, and brand strategy, Ross has led the strategy for award-winning campaigns for the likes of the Scottish Government, National Confidential Forum, and a leading global medical device company. While here at MadeBrave, Ross has led brand and campaign strategy for the likes of VELUX, Diageo, and Nestlé.