Brave Thinking Brave Thinking | Issue #004

THOUGHT LEADERSHIPThe BIC pen has never changed

And according to our Founder / CEO, Andrew Dobbie, that’s exactly the point.

Consistency might just be the most underrated tool in your brand kit.

Come see why

AWARDSRegional roots. National reach.

We’re up for seven awards for our standout work with VELUX, First Bus, and the Catherine McEwan Foundation.

Fancy diving into one of the campaigns? This brand activation for First Bus drove standout results—unexpected, attention-grabbing, and created to move people.

Check it out

NEW WORKRoads? Where DXC’s going, they don’t need roads

But they did ask for a hand with their UKI Sales Kick-Off—a day packed with energy, storytelling, and a bold, brave approach to the future of DXC.

Ready to see what else we brought to life for this global technology company?

Take a look

THOUGHT LEADERSHIPWhen egos lead, the work suffers

Our People & Culture Lead, Melissa Curtis, shows what happens when we let egos take the wheel—and what true leadership actually looks like.

Here’s what leaders need to take on board.

Come see

THOUGHT LEADERSHIPCan garlic bread really fix your broken culture?

No, lol. But some seem to think so.

Come see why perks ≠ culture

FLEXING OUR CREATIVITYReimagining Edinburgh Castle

…or did we just plain ‘imagine’ it altogether?

Come see for yourself

THOUGHT LEADERSHIPCan AI build a brand?

Sort of. But brands have a choice to make. How can you strike the right balance?

We have a few pointers