Blog Brand Strategy

Selling ‘Brave’ to the Board

Our Creative Director, Jamie Axford, shares his thoughts on how creative leaders should sell ‘brave’ to the board.

Why Is ‘Brave’ Marketing so Often Surrendered to Challenger Brands?

Fortune favours brave marketers, so why does it feel so risky? A few hours into her new gig here at MadeBrave, our Bec Chelin aims to derisk bold work.

Brand Strategy Is Fast Becoming All Mouth and No Trousers

Imagine an architect who never has to build anything. Brand strategy detached from activation isn’t ‘consultation’—it’s a slippery slope to fluff according to our Head of Strategy, Mark Cullen.

Your ‘Bland Values’: A Lesson in Brand Differentiation

In a world full of brands vying for attention, too many fall into the trap of positioning themselves with "bland values"—aka, brand values that make them blend in instead of standing out.

In this post, our Senior Copywriter, Jamie Venters, shines a light on the pitfalls of boring brand values, and how steering clear can help you differentiate your brand and escape a sea of sameness.

People, Not Patients: A Shift in Healthcare Advertising

Traditional methods have become painfully ineffective in healthcare advertising, and as a result, healthcare engagement is moving on.

Our Creative Director, Jamie Axford, shows a new trend is developing where brands are adopting a language that’s more empathetic, more human, and, not surprisingly—far more impactful.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.

2024: Our Predictions for the Year Ahead

Whether it’s climate change vs sustainability, artificial intelligence vs humanity, or the exponential growth of the creator economy, one thing’s for sure—2024 is shaping up to be monumental.

How’s it all going to impact brand strategy, marketing, creativity, and design? Our team have a few thoughts.

The ‘X’ Factor: What This Means for Brands

Elon Musk has certainly pulled a fast one on us. While the risks from such a sudden and unconventional rebrand are obvious, it’s important for brands to consider what the future could hold—and plan accordingly.

Inclusive Marketing: Avoid These Common Mistakes

Diversity in the UK is growing at an unprecedented rate, offering brands a unique chance to connect with a broad spectrum of audiences. However, a study we conducted shows when it comes to inclusivity in marketing, it's easy to get it wrong. Our Strategist, Al Sakickas, shares his top three tips.