Blog From the Team

Our Top Takeaways from Digital Day 2024

We went along last week for The Marketing Society Scotland’s Digital Day 2024 and came back with a few top insights on the latest creative strategies and how brands are pushing boundaries and reimagining the future of marketing.

Horsing Around: Confessions of an Art Director

“Art Director” - seems like a job role with an obvious skillset, but what do they actually do?

Believe it or not, art direction has almost nothing to do with artistry, and everything to do with solving big, scary, complex problems with simple ideas.

Our Art Director, Stuart Lonsdale, explains.

The Undeniable & Irreplaceable Power of Craft

There’s an essential ingredient that goes into all great brand communication, and it’s become easier than ever for brands to overlook. In this post, our Creative Director, Jamie Axford, uncovers something long forgotten (well, since January anyway) - the undeniable and irreplaceable power of craft.

Driving Culture Through Brand Values – A Lesson from Uber

Great values can transform culture. Bad ones can do just the opposite. Here's a short story of how Uber (eventually) got theirs right.

Solving Gender Inequality Together

Like every creative agency, we're a team of professional problem solvers. Clients come to us and we deliver the solutions. But every year International Women’s Day reminds us of one mighty problem that can’t be summed up in a single-page brief. And that is gender inequality.

Simplicity: A Remedy for Healthcare Advertising

The key to great advertising is brutal simplicity. This might seem difficult to achieve at the best of times, let alone in the medical field, but creating cut-through healthcare campaigns isn’t brain surgery (unless it literally is).

Matchmaking: The Power of Brand Partnerships

Super Bowl ads are one thing, but what really turned heads last week was the sheer volume of brand partnerships. When done right, brand partnerships can help brands create innovative products, reach new customers, and offer unforgettable experiences. Here’s what brands can do to get it right.

Adland’s Super Bowl Touchdowns

Few ads come with higher stakes than the infamous Super Bowl commercials. Every year, we see the big players splash out millions for a chance to win the hearts (and dollars) of viewers across the US and beyond. Gripping stuff.

AI: Friend, Foe, or Creative Sidekick?

2023 has already been a transformative year for the creative industries. Should we see AI as a threat to traditional creative roles or should we embrace it as a new creative sidekick that can make our work even more meaningful and, dare we say, ‘authentic’?

The Luxury Spectrum Model

The definition of luxury is changing. So why do so many luxury brands still position themselves using functional aspects like price, scarcity, and prestige? Our Senior Strategist, Emma Marie Lea, offers an alternative to the standard luxury pyramid model.

How Brands Can Tackle the Loneliness Epidemic

With energy costs on the rise, there is risk of people losing out on human connection, and loneliness becoming a significant mental health concern. Here's what brands can do to foster connection and help support local communities.

MadeBrave Meets: Happies Hour Club

Last month, we welcomed a long-time friend of MadeBrave, Audrey Mason, founder of Happies Hour Club, to our Glasgow studio to lead one of our team immersion activities.