Blog From the Team
Our Blog Posts
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AI: Friend, Foe, or Creative Sidekick?
2023 has already been a transformative year for the creative industries. Should we see AI as a threat to traditional creative roles or should we embrace it as a new creative sidekick that can make our work even more meaningful and, dare we say, ‘authentic’?
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The Luxury Spectrum Model
The definition of luxury is changing. So why do so many luxury brands still position themselves using functional aspects like price, scarcity, and prestige? Our Senior Strategist, Emma Marie Lea, offers an alternative to the standard luxury pyramid model.
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How Brands Can Tackle the Loneliness Epidemic
With energy costs on the rise, there is risk of people losing out on human connection, and loneliness becoming a significant mental health concern. Here's what brands can do to foster connection and help support local communities.
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MadeBrave Meets: Happies Hour Club
Last month, we welcomed a long-time friend of MadeBrave, Audrey Mason, founder of Happies Hour Club, to our Glasgow studio to lead one of our team immersion activities.
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An Agency for Agency
Our Deputy Creative Director, Naresh Subhash, explores how agencies can normalise diversity and become a powerful driver of cultural change.
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How Drinks Brands Can Overcome Declining Alcohol Sales
The way people are using alcohol and alternatives is changing. The drive for more control about how we feel is redirecting the way people view food and drinks. Come see what your brand can do to reach this new market.
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“LGBTQ+ Are Nothing Special”
Our Creative Director, Paloma Pini-Reed, explores what brands can do to shape a more authentic conversation around the LGBTQ+ community.
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MadeBrave Meets: Illustrator Lauren Morsley
To celebrate International Women’s Day, we collaborated with the incredible Lauren Morsley to create an illustration featuring the amazing women at MadeBrave! Our Claire Scullion caught up with Lauren to chat about her work and what we can all do to help support and empower women in the creative industry.
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It’s Time to Tackle Marketing’s Image Problem
Marketing has an image problem. The industry is at risk of losing the PR battle over its value, its effectiveness, and its respectability. It’s time we did something about it.
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Nine Top Creatives for Black History Month
Here’s a collection of all the incredible past and present creatives we highlighted for Black History Month that have helped shape the world of art and design into what it is today.
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Sir Ken & Creativity: A Lesson Worth Sharing
‘There’s creativity in everyone’ as we’ve always said, and with no shortage of challenges to overcome in 2020, it’s accessing that creativity that’s going to help save the day. Want to see how? Our Head of Strategy, Mark Cullen, offers his perspective in honour of the great Ken Robinson.
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Why You Should Consider Web Accessibility from the Start
Thanks to years of progress in web UX, the internet is now easier to use than ever before—but what about for people with disabilities? Our Lewis Dorigo shows us why we should consider web accessibility from the start.
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