Blog Social Media

The Social Drop: Issue 02

The Social Drop is a look back for the month ahead—a dedicated source of insight into the evolving landscape of brand and social media.

In this issue, our Social Media Strategist, Laura Griffin, covers the US TikTok ban, Kate Middleton’s photo foul-up, and a not-so-magical Willy Wonka Experience.

The Social Drop: Issue 01

When it comes to the latest social media news and trends, It’s easy to lose track—blink and you'll miss it.

Curated by our Social Media Strategist, Laura Griffin, The Social Drop is a forward-looking retrospect. It's a source of insight into the evolving landscape of brand and social media.

The ‘X’ Factor: What This Means for Brands

Elon Musk has certainly pulled a fast one on us. While the risks from such a sudden and unconventional rebrand are obvious, it’s important for brands to consider what the future could hold—and plan accordingly.

Threads for Brands: A Look Before You Leap

Meta's Threads is the new kid on the social media block. As Twitter faces its fair share of controversies, Meta has seized the opportunity to introduce a new platform promising a better experience for users and brands. Should brands take the leap? Today we're pulling that thread.

11 Lockdown Content Trends to Try with Your Brand

How has lockdown changed content? This year, we’ve seen these 11 trends pop up on our screens. Read more about what’s happening with video, social and branded content platforms plus some best-in-class examples from the last six months.

How to Use Social Listening to Adapt Your Strategy

Don’t get us wrong, keeping an eye on your own social channels is important and all, but the internet is a BIG place. It’s easy to miss conversations happening elsewhere around your brand, your competitors, or anything else your target audience might be obsessing over. That’s where social listening comes in! Our Heather Robertson has some tips on how to use it to adapt your strategy.

Should Your Brand Be On TikTok?

How do you do, fellow brands? Now might be the best time to add this popular video-sharing network to your social media strategy

How to Make the Most of Hero Content

Hero content is here to save your marketing calendar…

Meaning or Machining? Using Marketing Automation for Good

Here's how to use marketing automation to make things easier for your customers (and your team!).

How Content Grabs Can Help Marketing Teams with No Time

Why bulk content can make your job a whole lot easier…

What Social Shopping Means for Buyer Journeys

As more social media channels introduce in-app shopping - what does this mean for brands and the future of ecommerce?

Should Brands Have a Stance?

Protest or profit? We look at brands that are using their platform for a bigger purpose and the impact that brands can have on social issues.