To celebrate Social Media Day, here are five top tips from Team MadeSocial…
It’s strange to think that even within our lifetime, jobs like ‘Social Media Manager’ simply didn’t exist – if you were to tell us at five years old that that’s what we’d be in the future, we’d climb into our cardboard rocket and say you were nuts, before heading into space to defend the galaxy from a civilisation of alien invaders. Nowadays, kids are as familiar with iPads as we were with sandpits, and it’s only a matter of time before “when I grow up, I want to be a Social Media Strategist” echoes throughout schools worldwide. So it’s no wonder that in 2010, digital magazine Mashable set up ‘Social Media Day’ as a way to recognise and celebrate social media’s impact on global communication – and we’re all for it. You might have noticed, we’re big fans of social media here at MadeBrave®, in fact we have a whole department dedicated to it. Speaking of which, here are five top tips for social media from Team MadeSocial…
Choose your channels wisely
There are hundreds, thousands of social media platforms out there, but that doesn’t mean you need to use every single one. Be realistic when it comes to setting up your channels – how much time can you dedicate to managing them? It’s better to do less and do them well, rather than do too much and end up with abandoned pages.
Plan your content
Trust us, your life will be so much easier. The best way to do this is to simply sit down (even better, as a team) and jot down as many ideas as you can. Once you’ve got a big list, place them in a calendar or diary on the days that suit you best. Note: in the nature of social media and well, life, things are subject to change, so think of your planner as a guide rather than a binding contract.
Invest in good visuals
Let’s get visual, visual (sorry, we had to). When it comes to social media, photographs and graphics are your best pals, so it’s worth making sure they look great. Little MadeBrave® secret – we actually have a special filter we like to put on all our content so that when you see a MadeBrave® photo, you know it’s one of ours. Aahhhh lightbulb!
Learn about social media advertising
We’re sorry to tell you, but social media just isn’t what it used to be – nowadays, social media channels are clued up about the value of the data they hold and are charging companies to really showcase their content to the digital world, clever huh? It’s actually not a bad thing, with targeted advertising and boosted posts, it can be very beneficial – all it takes is a little know-how.
Talk like a human
It’s called social media for a reason, no one wants to talk to a robot (except Siri, she’s quite sassy). What we mean is, don’t use corporate jargon or a cold tone, at the end of the day, you want people to interact.
So there we are, five top tips from MadeSocial – now what? Well, if you’re feeling inspired and fancy a hand with your social media, get in touch! Happy Social Media Day everyone!