Blog

The Social Drop: Issue 01

When it comes to the latest social media news and trends, It’s easy to lose track—blink and you'll miss it.

Curated by our Social Media Strategist, Laura Griffin, The Social Drop is a forward-looking retrospect. It's a source of insight into the evolving landscape of brand and social media.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.

2024: Our Predictions for the Year Ahead

Whether it’s climate change vs sustainability, artificial intelligence vs humanity, or the exponential growth of the creator economy, one thing’s for sure—2024 is shaping up to be monumental.

How’s it all going to impact brand strategy, marketing, creativity, and design? Our team have a few thoughts.

Creator Economy: The Future of Marketing?

The creator economy is a growing movement that’s redefining how brands approach marketing. In this post, our Social Media Strategist, Laura Griffin, explores what's next for the creator economy and why it’s high time brands take it seriously.

Last Night’s SOLD OUT CreatorMashup!

CreatorMashup is an evening event series we created especially for content creators in Scotland, helping them to perfect their craft, grow an engaged audience, network with fellow creators, and ultimately increase opportunities for brand partnerships and collaborations.

The ‘X’ Factor: What This Means for Brands

Elon Musk has certainly pulled a fast one on us. While the risks from such a sudden and unconventional rebrand are obvious, it’s important for brands to consider what the future could hold—and plan accordingly.

Inclusive Marketing: Avoid These Common Mistakes

Diversity in the UK is growing at an unprecedented rate, offering brands a unique chance to connect with a broad spectrum of audiences. However, a study we conducted shows when it comes to inclusivity in marketing, it's easy to get it wrong. Our Strategist, Al Sakickas, shares his top three tips.

Threads for Brands: A Look Before You Leap

Meta's Threads is the new kid on the social media block. As Twitter faces its fair share of controversies, Meta has seized the opportunity to introduce a new platform promising a better experience for users and brands. Should brands take the leap? Today we're pulling that thread.

Horsing Around: Confessions of an Art Director

“Art Director” - seems like a job role with an obvious skillset, but what do they actually do?

Believe it or not, art direction has almost nothing to do with artistry, and everything to do with solving big, scary, complex problems with simple ideas.

Our Art Director, Stuart Lonsdale, explains.

D&AD New Gen: Creativity by the Spoonful

Earlier this week we teamed up with an all-star group of D&AD New Gen awards winners to bring to life a unique idea. One of those ideas that inspires even more ideas. In other words, an idea with legs (and a spoon in this case) so of course we had to run with it.

A Speedy Brand Sprint for Gordon Ramsay

Last week we had the pleasure of cooking up a fresh batch of branding for a London-based entrepreneur as part of a feature on Gordon Ramsay’s Future Food Stars. With less than four hours to get it done, the heat was on!

The Undeniable & Irreplaceable Power of Craft

There’s an essential ingredient that goes into all great brand communication, and it’s become easier than ever for brands to overlook. In this post, our Creative Director, Jamie Axford, uncovers something long forgotten (well, since January anyway) - the undeniable and irreplaceable power of craft.