Blog

Our Top Takeaways from Digital Day 2024

We went along last week for The Marketing Society Scotland’s Digital Day 2024 and came back with a few top insights on the latest creative strategies and how brands are pushing boundaries and reimagining the future of marketing.

Shock & Awe: A Lesson from the Entertainment Industry

Struggling to get your audience to sit up and take notice? As it turns out, starting strong isn’t just for the movies.

Advertising that captivates and intrigues from the get-go (like a puppy with a stick of dynamite) is sure to turn a passive audience into one that is engaged in an instant. Our Strategist, Al Sakickas, shows us how.

Introducing GraveInfluence: Personal Branding That Never Dies

When you’re growing your own personal brand, nothing throws a spanner in the works faster than straight-up dying. But with GraveInfluence, even death can’t hold you back.

The Social Drop: Issue 02

The Social Drop is a look back for the month ahead—a dedicated source of insight into the evolving landscape of brand and social media.

In this issue, our Social Media Strategist, Laura Griffin, covers the US TikTok ban, Kate Middleton’s photo foul-up, and a not-so-magical Willy Wonka Experience.

People, Not Patients: A Shift in Healthcare Advertising

Traditional methods have become painfully ineffective in healthcare advertising, and as a result, healthcare engagement is moving on.

Our Creative Director, Jamie Axford, shows a new trend is developing where brands are adopting a language that’s more empathetic, more human, and, not surprisingly—far more impactful.

The Social Drop: Issue 01

When it comes to the latest social media news and trends, It’s easy to lose track—blink and you'll miss it.

Curated by our Social Media Strategist, Laura Griffin, The Social Drop is a forward-looking retrospect. It's a source of insight into the evolving landscape of brand and social media.

Three Quick Wins for Influencing Consumer Behaviour

Our Senior Strategist, Ross Macdonald, and Social Media Strategist, Laura Griffin, reveal their top tips from the weird and wonderful world of behaviour change communication.

2024: Our Predictions for the Year Ahead

Whether it’s climate change vs sustainability, artificial intelligence vs humanity, or the exponential growth of the creator economy, one thing’s for sure—2024 is shaping up to be monumental.

How’s it all going to impact brand strategy, marketing, creativity, and design? Our team have a few thoughts.

Creator Economy: The Future of Marketing?

The creator economy is a growing movement that’s redefining how brands approach marketing. In this post, our Social Media Strategist, Laura Griffin, explores what's next for the creator economy and why it’s high time brands take it seriously.

Last Night’s SOLD OUT CreatorMashup!

CreatorMashup is an evening event series we created especially for content creators in Scotland, helping them to perfect their craft, grow an engaged audience, network with fellow creators, and ultimately increase opportunities for brand partnerships and collaborations.

The ‘X’ Factor: What This Means for Brands

Elon Musk has certainly pulled a fast one on us. While the risks from such a sudden and unconventional rebrand are obvious, it’s important for brands to consider what the future could hold—and plan accordingly.

Inclusive Marketing: Avoid These Common Mistakes

Diversity in the UK is growing at an unprecedented rate, offering brands a unique chance to connect with a broad spectrum of audiences. However, a study we conducted shows when it comes to inclusivity in marketing, it's easy to get it wrong. Our Strategist, Al Sakickas, shares his top three tips.