Our Blog Posts
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Driving Culture Through Brand Values – A Lesson from Uber
Great values can transform culture. Bad ones can do just the opposite. Here's a short story of how Uber (eventually) got theirs right.
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Solving Gender Inequality Together
Like every creative agency, we're a team of professional problem solvers. Clients come to us and we deliver the solutions. But every year International Women’s Day reminds us of one mighty problem that can’t be summed up in a single-page brief. And that is gender inequality.
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Simplicity: A Remedy for Healthcare Advertising
The key to great advertising is brutal simplicity. This might seem difficult to achieve at the best of times, let alone in the medical field, but creating cut-through healthcare campaigns isn’t brain surgery (unless it literally is).
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Matchmaking: The Power of Brand Partnerships
Super Bowl ads are one thing, but what really turned heads last week was the sheer volume of brand partnerships. When done right, brand partnerships can help brands create innovative products, reach new customers, and offer unforgettable experiences. Here’s what brands can do to get it right.
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Adland’s Super Bowl Touchdowns
Few ads come with higher stakes than the infamous Super Bowl commercials. Every year, we see the big players splash out millions for a chance to win the hearts (and dollars) of viewers across the US and beyond. Gripping stuff.
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AI: Friend, Foe, or Creative Sidekick?
2023 has already been a transformative year for the creative industries. Should we see AI as a threat to traditional creative roles or should we embrace it as a new creative sidekick that can make our work even more meaningful and, dare we say, ‘authentic’?
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The Luxury Spectrum Model
The definition of luxury is changing. So why do so many luxury brands still position themselves using functional aspects like price, scarcity, and prestige? Our Senior Strategist, Emma Marie Lea, offers an alternative to the standard luxury pyramid model.
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All Too Human
The purpose of humanising your brand is to create deeper connections. But one challenge faced by global brands is serving the masses across so many touchpoints, while ensuring the brand stays consistent and, most importantly—human.
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How Brands Can Tackle the Loneliness Epidemic
With energy costs on the rise, there is risk of people losing out on human connection, and loneliness becoming a significant mental health concern. Here's what brands can do to foster connection and help support local communities.
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MadeBrave Meets: Happies Hour Club
Last month, we welcomed a long-time friend of MadeBrave, Audrey Mason, founder of Happies Hour Club, to our Glasgow studio to lead one of our team immersion activities.
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An Agency for Agency
Our Deputy Creative Director, Naresh Subhash, explores how agencies can normalise diversity and become a powerful driver of cultural change.
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How Drinks Brands Can Overcome Declining Alcohol Sales
The way people are using alcohol and alternatives is changing. The drive for more control about how we feel is redirecting the way people view food and drinks. Come see what your brand can do to reach this new market.
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