Our Blog Posts
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AI: Friend, Foe, or Creative Sidekick?
2023 has already been a transformative year for the creative industries. Should we see AI as a threat to traditional creative roles or should we embrace it as a new creative sidekick that can make our work even more meaningful and, dare we say, ‘authentic’?
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The Luxury Spectrum Model
The definition of luxury is changing. So why do so many luxury brands still position themselves using functional aspects like price, scarcity, and prestige? Our Senior Strategist, Emma Marie Lea, offers an alternative to the standard luxury pyramid model.
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All Too Human
The purpose of humanising your brand is to create deeper connections. But one challenge faced by global brands is serving the masses across so many touchpoints, while ensuring the brand stays consistent and, most importantly—human.
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How Brands Can Tackle the Loneliness Epidemic
With energy costs on the rise, there is risk of people losing out on human connection, and loneliness becoming a significant mental health concern. Here's what brands can do to foster connection and help support local communities.
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MadeBrave Meets: Happies Hour Club
Last month, we welcomed a long-time friend of MadeBrave, Audrey Mason, founder of Happies Hour Club, to our Glasgow studio to lead one of our team immersion activities.
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An Agency for Agency
Our Deputy Creative Director, Naresh Subhash, explores how agencies can normalise diversity and become a powerful driver of cultural change.
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How Drinks Brands Can Overcome Declining Alcohol Sales
The way people are using alcohol and alternatives is changing. The drive for more control about how we feel is redirecting the way people view food and drinks. Come see what your brand can do to reach this new market.
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“LGBTQ+ Are Nothing Special”
Our Creative Director, Paloma Pini-Reed, explores what brands can do to shape a more authentic conversation around the LGBTQ+ community.
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MadeBrave Turns Ten!
That's right. We're going double-digits and we can hardly believe it!
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MegaBraver: One GIANT Christmas Film!
Our first face-to-face Christmas party in two years had finally arrived and it was going to be HUGE! We were so SO excited!
...until we realised we had unknowingly hired a 50-foot tall giant person. Could happen to anyone, right?
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Why B Corp Is the New Standard for Purpose-Driven Brands
Talk is cheap as they say, so how do we know brands that talk the social activism and sustainability talk are also, you know, walking the walk? Here’s why the B Corp is a big win for people, the world, and especially brands—including us!
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MadeBrave Meets: Ica Headlam
Our Andrew Dobbie caught up with the founder of We Are Here Scotland, the amazing Ica Headlam, to talk creativity, BIPOC representation in the creative industries, and the ‘Creators’ Fund’ which is providing BIPOC creatives with funding and mentorship opportunities. Pretty cool, right?
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