Our Sniffrr app won a chip at The Drum Chip Shop Awards.

Holy chip – we took home a chip from The Chip Shop Awards and couldn’t be more chipper if we fried! (Sorry guys, we’ve fairly ‘pickled’ egged these puns). Back on April 1st (some of you might know it as something else) we launched a new revolutionary app called Sniffrr, using state-of-the-art robotic nostril technology that allows users to save, share and re-sniff anything their nose desires. The thing about this app, is that it wasn’t actually real (there, you got us) but a fun April Fools prank that we felt would be great to enter in the ‘Best Use of Tech For Tech’s Sake’ category at this year’s chippies.

Well, we followed our nose to London (Brixton, to be exact) and along with the guys from Hongik University for their amazing iDog app, took home a chip in our category.

“The Chip Shop awards are all about pure creativity, so it’s great to be recognised for that. It’s always a challenge to do a project in a day, but the team came up with the idea and just went for it. This is our first national creative award as an agency, so it’s a biggie for us.” – Steven Hadden, Design Director

If you fancy a nosey, you can check out the full list of winners, but being the bunch of ad geeks we are (couldn’t help ourselves), here are a few of our favourites.

London Sperm Bank | School of Communication Arts | Best Political Ad

Topical, cheeky and great copy – this was a unanimous favourite.


NSPCC | Paul Bond & Matthew Wyatt | Grand Prix

It’s no wonder this incredible use of coffee cups scooped up the grand prix (otherwise know as the big chip). It really makes us stop and think.


Donald Trump | Tribe UK Ltd | Best Political Ad

Hide-behind-your-hands-worthy, this is a brilliant ad you can’t unsee. Fist bumps for Trump pumps (eh, puns – we meant puns).


Women’s Support Project | Alchemy | Best Charity Ad

At first, you think it’s a funny visual (which it is) but after reading the message, it’s clear that this ad is about much more. Very clever and really does make you think.


Waitrose Processco | Paul Bond & Matthew Wyatt | Best Corporate Identity

Notes of simplicity and genius with a splash of wish-we-thought-of-that.


Thanks to the judges for our win and high fives to all the nominees – you guys are awesome! What were your favourites from The Chip Shop Awards?


Still buzzin’ after our @chipshopawards win – we’d do a happy dance, but it looks like this guy’s got it covered. #chipchiphooray #ChipShopAwards

A video posted by MadeBrave (@madebrave) on


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