One brand, two websites and everything from animation to event creative, we unlock the new Key.
Key is a UK-based umbrella payroll company for contractors and recruiters – meaning, if you’re a contactor, or you’re a company looking for a contractor, they’re the ones to call.
As leaders in their industry, Key were looking to create an exciting brand and develop on-going support and resources to help their customers understand the ins and outs of contracting. This meant breaking it down into easy to read content to help support customers, and in-turn establish customer engagement and loyalty.
To support this, we designed and developed a new brand, two new websites (one for Key, one for their service, Key Portfolio) and an educational animation that broke down exactly what they do in the world of contracting.
- people joined in first 4 months of site launch.
- more time spent on the homepage than previous site.
- more visitors in the first 4 months of site launch.
- returning visitors compared to 41% in same period last year.
One of Key’s main objectives was to showcase what they do in a way that was simple and engaging. Using the illustrative style we designed for Key, we created an animation that explained the ins and outs of their payroll and contracting service, Key Portfolio. This involved everything from storyboarding and scriptwriting to illustration, sound effects, voice overs, animation and editing (phew!)
Key Portfolio Website
Key Portfolio is the part of Key that helps contractors with everything from payrolls and tax codes to maternity leave and contracting advice. Because of the nature of their business, everything Key operate in is driven by compliance and legislation – so while this was a big part of the design, it also had to feel friendly and approachable (Key are more about building a community than being too corporate).
The innovative part of this project was the way in which the support centre was executed from not only a design point of view, but also the animations that were built into the HTML. Through this, we were able to create something that was engaging, creative and completely different from Key’s competitors – making it unique in its own right.