Scottish Canals website shown on various devices
Project
Responsive Web Design & Development
Deliverables
Fully Integrated Ecommerce Platform
Responsive Web Design & Development
User Experience Design

Ever seen Scotland by canal boat? Hop on board and take a journey through the Scottish Canals website.

The Story

Scottish Canals plays a huge part in boosting the Scottish tourism industry – conserving canals throughout the country as part of the country’s heritage, and transforming them to play a vital role in Scotland today. The canals themselves are historically significant, having played an important role in the industrial revolution. They have been designated as Scheduled Ancient Monuments, and many of their associated buildings are listed.

Underneath the banner, ‘Safeguarding our heritage. Building our future’, this explains how Scottish Canals hope to create a brighter future for the people who live, work and do business along the canals. By helping to create stronger communities, attracting new customers and income and working with empowered and motivated people, Scottish Canals hopes to stimulate business growth, job creation and income generation in order to benefit local communities as well as safeguard the assets for generations to come.

The Results
20%
Increase in canal visitors in the first month
89%
Increase in ticket sales
21%
Increase in year over year unique page views

Project Objectives

Scottish Canals approached MadeBrave to design and develop a new, fully-responsive website that would articulate the wide range of activities available across the Scottish Canal network, increase online sales of Falkirk Wheel boat trips & Scottish Canals products and make it easy for visitors to book tickets online through an integrated e-commerce platform.

Wireframes of the Scottish Canals website, showing user interaction

Project Strategy

The innovation for this project was largely driven by the clear call to actions, bespoke animations and designs that visually represented each activity at Scottish Canals. Letting the end user know that there was an activity out there for everyone was the first port of call, followed by displaying the information through visually engaging content to then encourage ticket sales through the e-commerce platform.

Three iPhones showing the homepage, menu, and internal page of the Scottish Canals website
The Scottish Canals website, shown on iPads in portrait and landscape, and an iPhone

Heritage

To showcase the heritage behind Scottish Canals, we built interactive, mobile-responsive timelines for each of the individual canals featured on the website. Featuring historic photographs and documents, the end result tells the story of each canal through a visually-engaging, interactive experience for the user.

The Heritage page of the Scottish Canals website, shown on a laptop and iPhone

The Falkirk Wheel

The main focus was on the Falkirk Wheel website, which needed to be redesigned to accommodate users buying tickets online. With a huge focus on creating an excellent online customer experience, we built a brochure/e-commerce hybrid with clear calls to action and an interactive user journey designed to push users to purchase Falkirk Wheel tickets online.

The Falkirk Wheel booking system shown on a laptop and iPhone

Corporate

On top of encouraging ticket sales and featuring the individual canals, Scottish Canals were keen to showcase the work that they do and how it affects Scotland as a whole. With this in mind, we built a space on the website where they could display their vision and values, advertise new opportunities and introduce the faces behind Scottish Canals.

The Scottish Canals corporate website, shown on various devices

Want More?

Visit the Scottish Canals website.

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Like what you see?

Contact us to find out what we can do for you.

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An illustration of a kettle

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