Brand and campaigns for financial services

Brand and campaigns for financial services · MadeBraveBrand and campaign work for banks, wealth managers and professional services firms, from MadeBrave: the work, the people and how to start.We make financial brands stand out, and keep their trust.This page is for banks, wealth managers and professional services firms. Bank of Scotland, KPMG and atomos have all trusted us with their brands and campaigns.Here is MadeBrave in about ninety seconds: what we do, the work that proves it, and the people you would work with.

The work

Three pieces of work for financial brands: a national bank, a sale and an acquisition.

Bank of Scotland: Go do your thing: The bank’s first-ever user-generated brand campaign, across broadcast, video on demand, social and outdoor.
KPMG: A Double-Quick Double Branding Job: We built Interpath and Cleanslate, two completely new global brands, in 90 days for the sale of KPMG’s UK restructuring practice, with more than 500 people moving across.
atomos: The power of ‘and’: A wealth manager, newly bought by a private equity firm, needed a new name and a place in its market. We gave it both, from the name to the internal launch.

How we can help

Most of them run the same way. We find the real problem, we build the answer with you, and then we bring it to life, making it ourselves or with specialists we trust.

Door one: Brand

I need a brand people can’t ignore.

The Brave Brand Sprint: A new brand, a rebrand or a refresh, built from the inside out. We’re at our best when the business itself is changing: a merger or an acquisition, a buy-and-build under one group, a carve-out or a spin-out, or a new venture launching.

Door two: Activate

I need a world-class campaign or brand experience.

Campaigns, websites, social, film and experiences.

The Reverse Brief: Our strategists work through it with you, with customer and competitor research where it’s needed, and you leave with the brief we’d want to be given.
The Brave Campaign Sprint: We find the insight and build the strategy, then bring you Unstoppable Ideas, each with its own Campaign Blueprint.
Bringing it to life: We make the work too, social-first and creator-led: content strategy, creator partnerships, content and AI production, short-form video, branded experiences, creative PR, and digital experiences and websites, all of it directed by people with real taste.

Where it starts

I’m not sure what we need yet.

The Brave Brand Score: A discovery call and a full audit of your brand with an award-winning MadeBrave brand strategist. We score your marketing and brand activity against the five things every brand needs to do well, benchmark you against four of your competitors, and your strategist gives you personal recommendations on what to do next, with a proposal to match.

Get in touch

Email hello@madebrave.com or ring +44 (0)141 551 0011. Monday to Friday, 9am to 5:30pm.

MadeBrave Ltd, The Social Hub, 15 Candleriggs Square, Glasgow G1 1TQ, Scotland. Registered in Scotland, company number SC414313.

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