The very first Glug Glasgow kicked off with a masterclass on social media (and we got to be hostesses with the mostesses)

Glug events started in 2007 with a handful of mates in an East London pub. Today, it has become one of the most exciting events in the biz, gathering creatives together  in all corners of the globe –  from Amsterdam, to Sydney and Dubai and now our very own Glasgow. A few months ago, Mariela Albornoz, your friendly Glug Glasgow representative, came to us about the first event and asked if we fancied hosting it here and chatting a bit about social media (which, alongside VR, burritos and aliens, is one of our favourite things to talk about).

glug-glasgowA few weeks later, we were joined by speakers Gary Birnie from Frame, Tala Byrne from Dog, Stephen Dewar from Trinity Mirror and over 90 other creatives from all over Glasgow and beyond, packed into one room to geek out about social media and drink tasty treats from Finnieston Distillery and Innis and Gunn. So what did they speak about? Well, funny you should ask.

  • First of all, Gary spoke about AR (that’s augmented reality) and how it will affect not just social media, but marketing and society as a whole (it’s the stuff of Tron movies)
  • Tala got her inner Zoltar on and outlined her social media predictions (in-app purchasing is going to be a thing, we’re both excited and incredibly nervous for our bank accounts)
  • Our very own Andrew spoke about building a brand from the inside out and communicating that through social media (social’s a great place for micro-brand experiences)
  • Stephen looked at how brands and publications are shifting their approach to social media (there’s a reason why people keep talking about video content y’know).

Yes, it was as good as it sounds. Actually, it was better. A big mahoosive round of applause to the speakers, to everyone for putting the event together and to all you lot on social with super speedy-thumbs for getting #glugglasgow to trend on Twitter (you’d almost think it was an event about social media or something).

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