Brave Thinking is monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
Brave Thinking is monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
This first one focuses on our brand refresh for First Bus, our inaugural People & Culture Round Table event, a cracking healthcare campaign for colorectal cancer, a how-to on selling creative ideas to the board, a PR Week feature on mental health, and more.
photo of a man looking out the window of a bus with 'moving the everyday' in white text over the topNEW WORKFirst Bus: Revving up for the future
We uncovered deep insights that led to significant business transformation and a new brand identity anchored by a bold new platform – “Moving the everyday.”
Come see how we refreshed this national brand.
a man sitting on a blue couch with white text over the top that says selling brave to the boardEVENTHow to turn creative ambition into boardroom approval
Got a big, bold idea for your next campaign? Great. Now you just need the green light.
This week our Creative Director, Jamie Axford, revealed how to flip a ‘not sure’ into a ‘hell yeah!’ – to get sign-off on your bravest ideas.
Missed the event? Check out the blog.
MB BUIDLING GROWTH CULTUREEVENTJoin us
We’re kicking off our inaugural People & Culture Round Table series: an exclusive evening of exceptional food and sharp conversation, delving into the latest trends and challenges in business culture.
Sign up to secure your spot
still frame of a woman with long hair and jeans facing away from the camera digging through the trunk of a car with a man standing and watchingNEW WORKHumanising healthcare
Colorectal cancer isn’t easy to talk about, but we made it impossible to ignore.
Partnering with a Leading Medical Device Manufacturer, we created a bold campaign for the US with BAFTA-winning Chris Cottam.
Come see how we cracked the code
A picture for NEW WORKHumanising healthcare, in Brave Thinking | Issue #001IN THE MEDIAPR Week: Does PR have a mental health crisis?
January is often a time for self-reflection, which is why we’re proud to support PR Week’s Mental Wellness Month.
Our Head of New Business and NABS Ambassador, Raymond McStay, weighed in on the mental health challenges facing the comms industry.
Read the full article
A picture for IN THE MEDIAPR Week: Does PR have a mental health crisis?, in Brave Thinking | Issue #001FILMHappy Rabbie Burns!
Our non-Scottish MadeBravers recited ‘Address to a Haggis’ … in their own way.
Watch the film
vintage stanley ad showing a father and son fishing with a hot pink stanley mugBLOGStanley’s epic evolution
How do legacy brands like Stanley manage to innovate and still keep their heritage intact?
Come find out
Leo Burnett KelloggsPOSTBrand-building at its finest
Come see why this bold move from Kellogg’s makes this iconic brand the “OG” of breakfast cereals.
Read more
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