This issue takes you inside our standout brand activation for First Bus, a bold team kick-off for DXC, and a fresh perspective on brand consistency from our…
This issue takes you inside our standout brand activation for First Bus, a bold team kick-off for DXC, and a fresh perspective on brand consistency from our Founder / CEO, Andrew Dobbie. Not to mention seven awards nominations!
We’re also diving into culture (spoiler - free garlic bread can’t fix it), ego-free leadership, and whether AI can really build a brand.
Plenty to get stuck into—this one’s all about inside-out brand strategy and campaigns that move people.
four BIC pens laying on white graph paper with a BIC logo in the middle. The pens have the numbers 1955 1985 2015 and 2025 written over them in blackTHOUGHT LEADERSHIPThe BIC pen has never changed
And according to our Founder / CEO, Andrew Dobbie, that’s exactly the point.
Consistency might just be the most underrated tool in your brand kit.
Come see why
prolific north champions awards 2025 is written in white on a black background with neon on the left side. On the right side there is a marketing society logo and the star awards logo written in white over a red curtain backgroundAWARDSRegional roots. National reach.
We’re up for seven awards for our standout work with VELUX, First Bus, and the Catherine McEwan Foundation.
Fancy diving into one of the campaigns? This brand activation for First Bus drove standout results—unexpected, attention-grabbing, and created to move people.
Check it out
photo of a man sitting in a delorean modified to look like it's from back to the futureNEW WORKRoads? Where DXC’s going, they don’t need roads
But they did ask for a hand with their UKI Sales Kick-Off—a day packed with energy, storytelling, and a bold, brave approach to the future of DXC.
Ready to see what else we brought to life for this global technology company?
Take a look
photo of an illustration on a white wall using black ink that saysTHOUGHT LEADERSHIPWhen egos lead, the work suffers
Our People & Culture Lead, Melissa Curtis, shows what happens when we let egos take the wheel—and what true leadership actually looks like.
Here’s what leaders need to take on board.
Come see
a graphic showing garlic bread breaking withTHOUGHT LEADERSHIPCan garlic bread really fix your broken culture?
No, lol. But some seem to think so.
Come see why perks ≠ culture
photo of edinburgh castle covered in linkedin brandingFLEXING OUR CREATIVITYReimagining Edinburgh Castle
…or did we just plain ‘imagine’ it altogether?
Come see for yourself
an ai rendered child from a toys-r-us ad smiling and looking up at the starsTHOUGHT LEADERSHIPCan AI build a brand?
Sort of. But brands have a choice to make. How can you strike the right balance?
We have a few pointers
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