Brave Thinking | Issue #007. Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
This time, we're diving into what happens when belief drives transformation—from thought leadership on brand culture and human truth, to an award-nominated campaign tackling colon cancer, and the lasting impact of our brand home launch for Johnnie Walker.
a photo of andrew dobbie, ceo of madebrave wearing a black shirt and standing in front of a cream wallTHOUGHT LEADERSHIPBusiness transformation starts with belief
Still treating brand culture like a tick box?
Here’s the thing. When disruption and business transformation happens (mergers, AI, restructures), it won’t be a purpose statement on a PDF that pulls you out of a nosedive.
It comes down to what you believe. And more importantly, getting your team to believe it too.
Our Founder / CEO, Andrew Dobbie, explains
photo of bec chelin, client services director at madebravePODCAST FEATUREBehind the scenes of great brand culture
Our Client Experience Director, Bec Chelin, is the next guest on ‘The Making Of…’—a podcast that goes beyond the career highlight reel to explore what progression to leadership really looks like for women in the creative industries.
Episode dropping soon, so watch this space.
Subscribe here
a photo of a statue of the johnnie walker with a st andrews cross skinOUR WORKThe power of a brand experience
Now four years in the making, Johnnie Walker Princes Street is the world’s biggest whisky experience.
To launch it, we created a bold, multi-channel campaign built around The Journey of Flavour—putting people at the heart to inspire a new generation of whisky lovers, showing just how powerful a brand experience can be.
See more
a graphic from the creative floor healthcare awards with blue text over pink that saysAWARDSCreative Floor Healthcare Awards—We’re Finalists!
The brief for this campaign was to tackle the stigma that keeps people from talking about colon cancer.
So we created a film where no one talks about colon cancer.
Ready to see how we cracked the code?
Check it out
photo of Mike Brooke, Strategy Director at madebraveTHOUGHT LEADERSHIPHow Human Truths Drive Effective Campaigns
If you had to name the one thing that drives campaign effectiveness from the start, what would it be?
If you ask our Strategy Director, Mike Brooke, real effectiveness starts with human truth.
So what is a human truth, and how can it dial up the effectiveness of your next campaign?
Find out
a graphic of green and purple showing seven speakers' headshots including some from lego, kraft, and uncommonFEATURED SPEAKERWhat happens when brands take part in culture?
Hear from leaders at Kraft, LEGO, and our Founder / CEO, Andrew Dobbie.
Get tickets
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