Brave Thinking | Issue #009. Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave.
This time, we’re celebrating the magic that happens when creativity takes the lead—from a gold-winning healthcare comedy campaign, to a Gen Z-first national rollout with First Bus, and a stage-stealing talk on the power of storytelling from our Founder & CEO—ready to drop in?
photo of andrew dobbie, CEO / founder of madebrave standing on a stage withIN THE SPOTLIGHTThe magic of creativity
Our Founder & CEO, Andrew Dobbie, took the stage at the Baltic Brand Forum & Awards alongside speakers from LEGO, Uncommon, Bastholm Creative, LePub, and more of the industry’s top creative minds to talk about the ‘Magic of Creativity’.
Andrew wowed the crowd with secrets of the ultimate marketing multiplier (spoiler, it’s creativity), showing why obsessing over insight and the craft of a powerful story gives magical results, every time.
See how
three photos. One of a man accepting an award in a wrestling ring, one of a smiling man holding an award, and a third photo which is a closeup of the award.AWARD WINA healthcare award… for comedy?! Are we having a laugh?
Yep, comedy. In healthcare. About colorectal cancer. We could have taken the safe creative route and ended up with average results. Instead, we leaned into humour because if you want people to talk about cancer, you’ve got to make it easier to talk about.
Keen to see what got us the gold at the Creative Floor Healthcare Awards?
Bottoms up
photo of a woman in a wheelchair about to drop into a bowl withNEW WORKLFG? WTF.
First Bus challenged us to create a national campaign to get Gen Z back on the bus.
We needed an idea that captured that “f*** it, let’s do it” moment when you head out with your mates to go out and do… anything.
LFG was born, and it’s rolling out across the UK. Ready to see how we did it?
LFG
photo of a woman wearing a white tank top and a Zio device from iRhythmNEW WORKPutting Zio™ at the heart of monitoring
This launch campaign for iRhythm didn’t skip a beat.
See why
two images showing the original madebrave logo and the current versionTHOUGHT LEADERSHIPMost brand stories start with a name
But a logo makes it real.
Our Andrew Dobbie explains why
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