Because mum doesn’t need another candle


With Mother’s Day approaching fast, Eden Mill asked us to create a suite of bespoke imagery to help them promote their gin gift sets across a dedicated Mother’s Day page on their website and social media. The brief was pretty simple – make their bottles look even more beautiful and stand out on news feeds.

Our own talented MadeBraver photography crew shot all the bottles and packaging in our own in-house photography studio. After we retouched the images, they were combined together with some framing floral illustration. We chose pastel backgrounds that would complement the existing bottle design, while also bringing an air of springtime to the campaign.

With such a variety of colours in their beautiful suite of assets, Eden Mill were able to continuously post their gift sets on social media with a fresh visual each time.

We love our mums, we love our gin and we love our photography.

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