Cask-strength digital design
- Digital Design
For more than three family generations Hunter Laing have acquired not only a great deal of experience and expertise but, just as importantly, vast stocks of some of the most sought after whiskies in Scotland. Well-established relationships built through decades in the Scotch whisky industry ensure Hunter Laing are able to source the best ex-bourbon and ex-sherry casks from around the world. These casks are filled by select distillers right here in Scotland, then routinely sampled in order to ensure the whisky is bottled at the perfect time, meaning each one is totally unique.
In addition to highlighting their individual brands, processes, company news and events, Hunter Laing asked that we endeavour to draw attention to their company story and the people behind the business. Their social media channels were to be a major focus as well since Hunter Laing had made a conscious effort to develop them.
In response, we built and designed a website which includes each of these elements, including an “Our Team” page which focuses on each family member behind the brand. An “Our Story” page catalogues Hunter Laing’s history from the very beginning to present day, while an “Our Process” page outlines every step from sourcing casks to maturation and worldwide distribution. The full range of Hunter Laing spirits including The Sovereign, Kill Devil, Old Malt Cask and more are proudly displayed as well, each with their own respective brand story.