Big steps with a new brand


Deliverables
Full Rebrand
Digital and Launch Campaign

The Story

Kiltwalk is a unique annual children’s charity event held in four locations throughout Scotland. Every year, walkers unite to raise funds for Scottish children’s charities, such as Calum’s Cabin, Aberlour and Yorkhill Children’s Charity, amongst others.

With a new board of a Directors and support from The Hunter Foundation, lead by Scottish philanthropist and billionaire, Sir Tom Hunter, 2015 saw the launch of a new era of Kiltwalk. With this new era came the requirement for a new brand and message – one that would communicate the new Kiltwalk to legacy supporters, partners, volunteers and the general public.

Supporting the new brand (designed by us), we designed and developed a new website, held a social media takeover during the launch of the new brand, developed a social media strategy for the Kiltwalk marketing team and designed event material for each of the four walks.

  • 516K

    people saw Kiltwalk’s social media content

  • 10.8%

    social media engagement rate

  • 2,628

    engagements per day on average

Brand Creation

As part of the new brand launch, we created a new brand mark, full visual style and key messaging to reflect the friendly, warm, positive and aspirational aspects of The Kiltwalk. We developed ‘Big Steps for Little People’ – an overarching brand message that sums up what Kiltwalk is all about, working together to help children in Scotland.

The brand was applied to all aspects of The Kiltwalk, from the individual walks, to promotional materials, to social media content and way-finding signage.

  • Kiltwalk Kilties brand mark
  • Kiltwalk branding guidelines document

Responsive Website

On the launch of new Kiltwalk brand, we were asked to develop an engaging, fully-responsive website that would launch their new messaging and encourage people to get involved in one (or more) of the four walks. With key messaging, clear calls to action and engaging visuals, we created a user friendly site that not only encouraged sign ups, but also told the story of Kiltwalk and those it has helped over the years.

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