Redesigning Scotland’s Oldest Distillery


Deliverables
Art Direction
Copywriting
Image Retouching
Photography
Responsive Web Design & Development

It’s not everyday you get asked to redesign your country’s oldest independent family-owned distillery.

Springbank is truly unique. The Campbeltown distillery is now in the hands of the fifth generation of the Mitchell family since it opened in 1828, making it the oldest of it’s kind in the country. Being that the team hand finish every step of the production process, Springbank whisky is the most handmade whisky in Scotland and furthermore they produce three distinct malts from one site.

Proclaimed ‘whisky’s little secret’, Springbank whisky is enjoyed by true whisky connoisseurs across the world. It was therefore so important that we respected the art and craft of distilling the whisky, particularly because Springbank is the most handmade in the country, with human input at every step of the distillation process.

  • 100%

    the average traffic to the previous site in the first 3 days

  • 389%

    increase in new society members in first 6 months of launch

  • 150%

    increase in time spent by visitors to the site

  • 29%

    increase in visitors to the distillery in first 6 months of launch

Our team spent a weekend in Campbeltown, undertaking distillery tours, meeting the team and shooting images for the website.

On return, we wrote all content, retouched all product and lifestyle photography and designed and developed the new site. The result is a fully-responsive, highly engaging website that now truly reflects Springbank as a brand.

After only 1 week of launch, the site had 40% increase in traffic and has continued to grow since.

We’ll admit it, we enjoy a whisky and we love to see the Scottish drinks industry thrive.

Inspired? Let’s Talk.

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