Building a buzz at the Games
Aggreko had been named official Games partners for Glasgow 2014. So what better time to put some extra power behind their brand?
To celebrate landing this hefty and high-profile contract, Aggreko wanted to host an event for Games organisers and fellow partners. They asked for our help in creating some super-smart invitations. We happily obliged. But with so much buzz around the Games, we were still worried Aggreko’s event would get lost in the crowd.
No siree, not on our watch.
So we created something high-impact. Something that would even better align Aggreko with the excitement and enthusiasm surrounding Glasgow 2014. Something that would make them a talking point for months, and even years, to come.
We hired renowned Street Artist Rogue-One to spray paint one of Aggreko’s giant power generator containers with striking sporting images we’d designed. But that wasn’t all. We pulled out all the stops to help them make such an impression that their story made the pages The Guardian, The Herald, The Scotsman and The Wall Street Journal.
Not bad for a simple event invite, eh?
