How we created a brand fitting for one of the UK’s fastest growing companies
Bella & Duke is the market leader in raw dog and cat food. The brand had previously been centred around pet food, specifically for dogs. However, with their ambition to become a pet wellness brand, and their growing headcount and cat food sales, the brand was no longer fit for purpose.
Our challenge was to create a brand that was clear and compelling. One that could work for both cat and dog owners, guide decision-making for their growing team, and set them up to embark on a journey of becoming a ‘pet wellness’ brand that goes beyond healthy food for pets.
‘A life well loved’ was born. A simple, human, brand idea that informes every aspect of the work, its DNA runs through every touchpoint—from beautiful moments of human-pet connection in the photography to copy on the packaging, bringing a smile to the faces of pet parents everywhere. It even doubles as a sign-off.
Visual & Verbal Identity
Our team created an extensive visual style that includes an evolved logo and brand mark, a refined colour palette, photography themes, patterns, and illustrations. This was combined with extensive tone of voice and copy guidelines so their team have everything they need to execute the brand in any situation, and on any channel.