How we helped H.I.G. Capital build a new industrial services brand for a market where failure is not an option. Brand Strategy & Creation for Coriant.
How we helped H.I.G. Capital build a new industrial services brand for a market where failure is not an option
Brand Strategy & Creation for Coriant, by MadeBrave.
In this world, failure is not tolerated.
Private equity firm H.I.G. Capital brought together three highly respected specialist businesses: Rainham, Zenith, and TEi. Each had strong relationships and deep expertise. What they lacked was a unifying group brand that could signal their combined scale, accountability, and long-term ambition to the market.
We were entrusted to create that brand. From strategic positioning and naming to brand architecture and identity creation, our task was to build a parent brand that could unite three specialists under one confident proposition, reassure owners of critical assets, and create a platform designed to scale through acquisition.
Owners and operators of critical energy and manufacturing infrastructure face relentless pressure: ageing assets, rising compliance demands, skills shortages, and the demands of the energy transition.
Capability is expected. Accountability is everything.
Through stakeholder interviews, workshops and market analysis, two things became clear. Large providers offer scale but often lack flexibility. Smaller specialists bring agility but can struggle to support complex, high-risk assets at national scale. There was a clear gap in the market.
We positioned the new group to resolve that tension. A single, uncompromising partner combining national scale with specialist agility. Built to think differently, act with tenacity, and deliver what clients need—not just what they ask for. We distilled this into one simple and ownable idea.
Not clever. Not decorative. Something engineered to last.
The name needed to feel confident, established and robust from day one. Above all, it needed to build trust. Coriant was created to feel authoritative, reliable, and built to last. Rooted in ideas of core strength, reliability and trust, it is purposefully not descriptive—giving the brand authority today and room to expand across sectors and geographies over time.
Coriant’s visual identity was built to perform across every setting, from boardroom conversations to operational sites. The mark is bold and modular, reflecting adaptability, precision and momentum. A grounded colour palette, direct typography and real-world imagery give the identity a clear, practical presence across every touchpoint.
An endorsed brand architecture allows Rainham, Zenith and TEi to continue operating independently while coming together as Coriant to pursue opportunities that require scale. A brand system built to scale through growth.
A credible new force in UK industrial services.
Launched in early 2026, Coriant is already fulfilling its strategic role—establishing a clear position in the market and supporting a growing acquisition pipeline. It enters the sector bringing specialist capability together under a single, confident parent brand.
The brand gives customers reassurance, the group a platform for growth, and future partners a business they can join with confidence. Most importantly, it reflects the people behind it: resourceful, real, and relentless.
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