With a global portfolio that spans across borders and markets, Distell is responsible for some of the most-loved beverage brands in the world.
Launched in 2000 by the merger of Stellenbosch Farmers’ Winery (SFW) and Distillers Corporation, Distell International is a global drinks brand headquartered in Stellenbosch, South Africa.
With 5,300 employees worldwide, Distell produces and markets a diverse portfolio of nearly 100 award-winning alcoholic brands, including Savanna, Bunnahabhain, Deanston, and Tobermory.
We were thrilled to be appointed as digital brand partners for Distell, collaborating with their team to provide them with a whole host of strategic and creative work over the years, including brand films, ecommerce websites, social media marketing strategies, training for their brand ambassadors, copywriting, photography, design, and more.
Deanston Brand Film & Campaign
- Deliverables
- Marketing Strategy
- Creative Direction
- Film Production & Photography
- Design
How we delivered a non-traditional brand positioning campaign for a non-traditional brand
Deanston had already developed their new brand objectives but required some guidance on their brand positioning.
We worked collaboratively with their team to build this new position. Then, in order to capture and effectively communicate the essence of the Deanston brand, we shot a brand film and created a bank of engaging content to be used for a multi-channel brand positioning campaign.
Bunnahabhain Brand Film & Campaign
- Deliverables
- Marketing Strategy
- Creative Direction
- Film Production
- Design
How we reintroduced the Bunnahabhain brand with a campaign inspired by the sounds of Islay.
We worked with the Bunnahabhain team to develop an evolved brand position for their iconic whisky and build a campaign to roll out across all international markets. The key objectives were to grab attention, build brand awareness across both consumers and trade, gain traction, and ultimately drive sales.
Brand Ambassadors Workshop
- Deliverables
- Live Content Creation
- Social Media Training Workshops
- Content Creation Strategy
How we trained in-house brand ambassadors to create content like whisky influencers.
Each year, Distell International invite their new brand ambassadors to Scotland from across the world to enjoy a program of brand immersion, distillery visits, talks, and training. As part of this, we hosted two annual social media training workshops for the ambassadors, with a focus on key brands within their malts category—Tobermory, Bunnahabhain, and Deanston.