With a global portfolio that spans across borders and markets, Distell is responsible for some of the most-loved beverage brands in the world.


Launched in 2000 by the merger of Stellenbosch Farmers’ Winery (SFW) and Distillers Corporation, Distell International is a global drinks brand headquartered in Stellenbosch, South Africa.

With 5,300 employees worldwide, Distell produces and markets a diverse portfolio of nearly 100 award-winning alcoholic brands, including Savanna, Bunnahabhain, Deanston, and Tobermory.

We were thrilled to be appointed as digital brand partners for Distell, collaborating with their team to provide them with a whole host of strategic and creative work over the years, including brand films, ecommerce websites, social media marketing strategies, training for their brand ambassadors, copywriting, photography, design, and more.

Man sitting down with a cane

Deanston Brand Film & Campaign


Deliverables
Marketing Strategy
Creative Direction
Film Production & Photography
Design

How we delivered a non-traditional brand positioning campaign for a non-traditional brand

Deanston had already developed their new brand objectives but required some guidance on their brand positioning.

We worked collaboratively with their team to build this new position. Then, in order to capture and effectively communicate the essence of the Deanston brand, we shot a brand film and created a bank of engaging content to be used for a multi-channel brand positioning campaign.

Ready to see how we did it? Explore the project
Tobermory Website Design Full Mockup showing on a phone, laptop, and desktop computer

Website for Tobermory Distillery


Deliverables
Research, Analysis & Insights
Web Design
Web Development

How we created a user-friendly and engaging website that reflects the rich heritage and enjoyment of the iconic Tobermory brand.

Distell asked us to redesign the Tobermory website and give it a crisp, clean, and aesthetically-pleasing look to tie in with their recent rebrand. They also asked that the redesign be optimised to engage their audience and increase sales of both their heritage whisky expressions and their new gin product as part of the brand’s wider growth strategy.

Want to see how we made it work? Read more
Photo of Bunnahabhain Toiteach A Dha

Bunnahabhain Brand Film & Campaign


Deliverables
Marketing Strategy
Creative Direction
Film Production
Design

How we reintroduced the Bunnahabhain brand with a campaign inspired by the sounds of Islay.

We worked with the Bunnahabhain team to develop an evolved brand position for their iconic whisky and build a campaign to roll out across all international markets. The key objectives were to grab attention, build brand awareness across both consumers and trade, gain traction, and ultimately drive sales.

Want to see how we pulled it all together? Explore the project
Deanston warehouse showing several whisky barrels

Social Media Strategy

Deliverables
Research, Audit & Briefing
Strategy Workshop
Social Media Strategy Report

How we helped build a consistent online presence for Tobermory, Bunnahabhain & Deanston—three of Distell’s biggest whisky brands.

Distell had recently appointed a Social Media Manager to build the online communities of some key brands within their malt whisky category—Tobermory, Bunnahabhain & Deanston. We were asked to develop a social media strategy for the new Social Media Manager to execute, and for other global markets to reference when managing their regional channels.

Want to see what else we did? Read more
People drinking Savanna Premium Cider

Savanna Cider Film & Photo Shoot


Deliverables
Photography & Video
Social Media Management
Copywriting

How we created six months worth of social media content for Savanna Cider in just two days.

A social-first brand, Savanna needed a bank of content for the next six months to be used for social media, PR initiatives, product pages, and other digital products (like online product listings and display).

Working with their team, we arranged to maximise their budget by organising a ‘content grab’, essentially get as much content from one shoot as possible.

Ready to see how we did it? Explore the project
Bunnahabhain Ecommerce Website Design - iPad

Bunnahabhain Ecommerce Website


Deliverables
Ecommerce Store
Story Timeline
Copywriting
Photography
Web Design
Web Development

How we created a flexible and dynamic website for an iconic whisky brand with an evolving brand and visual style.

Ahead of their brand repositioning campaign taking place the following year (more on that here), Distell briefed us to redesign the Bunnahabhain website. The aim? Build brand awareness, increase online sales and allow more flexibility for content management.

Ready to see how we did it? Read more
Image showing several phones laying flat with instagram posts on them

Brand Ambassadors Workshop


Deliverables
Live Content Creation
Social Media Training Workshops
Content Creation Strategy

How we trained in-house brand ambassadors to create content like whisky influencers.

Each year, Distell International invite their new brand ambassadors to Scotland from across the world to enjoy a program of brand immersion, distillery visits, talks, and training. As part of this, we hosted two annual social media training workshops for the ambassadors, with a focus on key brands within their malts category—Tobermory, Bunnahabhain, and Deanston.

Want to see how we got on? Explore the project