First Bus: Big ideas put wheels in motion

First Bus: Big ideas put wheels in motion · MadeBraveHow we showed First Bus how we could bring their launches to life. Big ideas put wheels in motion for First Bus.How we showed First Bus how we could bring their launches to lifeBig ideas put wheels in motion for First Bus, by MadeBrave.

The challenge

First Bus is one of the UK’s biggest bus companies with over 1.6 million daily customers.

First launched in 1995, First Bus has recently given their buses a major overhaul, to make every single journey more convenient and enjoyable than ever.

The thinking

When we became their sole creative agency for Scotland, we developed a new brand position.

We showed how we could bring these launches to life through engaging and creative activations that echoed this new statement. Lucky for us, they loved our ideas.

What we made

Big ideas put wheels in motion.

Credits

Client: First Bus
Our role: Their sole creative agency for Scotland

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