When we became their sole creative agency for Scotland, we developed a new brand position and showed how we could bring these launches to life through engaging and creative activations that echoed this new statement. Lucky for us, they loved our ideas.
First Bus integrated campaign
- Hero film
- Social & display ads
- Radio ad
- Internal launch activation
- Behind the scenes film
First Bus asked us to deliver an integrated campaign to change perceptions of bus travel and encourage daily car drivers to consider using the bus as an alternative, showing them how taking the bus can free them from the hassle, expense, and responsibility of driving a car.
We needed to create an impactful and memorable campaign to dispel common misperceptions around bus travel and highlight the many pain points of car travel, especially among daily car drivers.
First Bus experiential brand activation & VR tour
- Experiential brand activation
- Immersive VR experience
- Custom Instagram AR filter
It’s no secret the impact of carbon emissions on the planet is significant. In response First Bus took action to accelerate decarbonisation and improve local air quality by committing to have a completely zero-emission fleet by 2035.
With COP26 just around the corner we were asked to help First Bus engage with COP26 delegates on both of these topics and create an emotional connection with them through an immersive experiential journey.
First Bus New Fleet Launch Brand Activation
- Brand Activation
- 3D Animation
- Launch Campaign
We were asked to deliver an experiential marketing activation to celebrate the launch of 75 new-and-improved buses across Glasgow as part of a multi-channel campaign. The aim? Change perceptions of bus travel by amplifying the benefits of the new fleet, including low emissions, charging points, and free Wi-Fi.
First Bus Promotional Campaign
- 3D Animation
First Bus created their ‘Kids Go Free’ promotion to encourage more parents to use the bus over the summer holidays and access local activities in a cost-effective way. Everything was based around this key benefit (saving money) and that by saving money on travel, parents can do more with their children.
We were asked to create a multi-channel campaign around the promotion to increase awareness and passenger numbers.
Bright Bus Tours Brand Strategy & Launch Campaign
- Brand strategy
- Brand naming & identity
- Marketing strategy
- Experiential launch campaign
Back in April 2019, First Bus presented us with their new business plan to launch a tour service in Edinburgh. They approached us to develop the identity, positioning and also roll out a strategy. With a set launch date in early July (just in time for the Edinburgh Fringe) the entire project was to be completed in just three months.
Inspired by the name, we specifically designed the Bright Bus Tour fleet to stand out from the rest. Designed with vivid, clashing, eye-catching colours and some of Edinburgh’s most iconic landmarks, you couldn’t miss them if you tried.