A project that packs a tasty punch
Fresh from a successful trip to the Dragons’ Den, this gourmet delivery company brought their business to the MadeBrave studio. And we were IN!
This Scottish-born brand already had tongues wagging for all the right reasons – they’d gone from small start-up to next-big-thing in just a matter of months. And it’s no wonder when you see the subscription boxes they sent out – full to the brim with food and drinks from artisan brands (editors note: nowadays they focus on beer, but back then they had gourmet nibbles galore!).
Our job was to capture their ethos of bringing boutique brands to the mouths of the many. We began by tasting some of the tantalising treats they sent out to members on a monthly basis (it’s a tough job, but someone’s got to do it!) and helping them get to the bottom of their business’s reason for being.
With the brand foundations established, it was time to bring them to life. We created new designs for their delivery boxes to make the outside as exciting (well, almost as exciting) as what awaited on the inside. We also created campaign imagery that did justice to the premium quality of the contents, giving the wider world a flavour of what Flavourly is all about.