How we helped a global brand connect with their audience by challenging the stigma of Type 1 diabetes
Though they’re one of the biggest producers of diabetes technology in the world, the people living with diabetes using this technology were unfamiliar with the brand itself. To them it was ‘simply a device’ even though it was keeping them alive. A campaign was needed to increase brand awareness and build positive and lasting brand sentiment among those with Type 1.
Earned ‘Balloon Challenge’ Social Posts
Search Increase for ‘Diabetes’
Ad Recall Amount People With T1D
Positive Community Feedback