How we helped reposition Hollywood Bowl to grow beyond their category
With just shy of 100 locations across the UK and internationally, Hollywood Bowl is a company big enough to be listed on the London Stock Exchange. They’re unquestionably a leading brand in bowling venues in the UK, however, they were hungry for more growth.
Strategy & Insights
Through a series of workshops, site visits, and desk research we learned while people often reserve their fun for the weekend, they also look for everyday escapes from stress and monotony—something Hollywood Bowl has in spades.
This made it clear we needed to reposition the brand from ‘just a weekend bowling place’ to ‘everyday centres of fun’ and compete with restaurants, cinemas, cafes, and even Netflix.
‘Come Play’ is a brand platform and an open invitation to let loose, have fun, and be your true self any day of the week.
It encourages people to put down their phones, turn off their TVs, and join their friends at Hollywood Bowl for a much-needed break from the stress of everyday life.
It has been a pleasure working with the team at MadeBrave on the Hollywood Bowl brand refresh. Their team felt like an extension of our own, they challenged us to be brave in just the right way and ultimately smashed the brief.
It led to new brand creative that supports the all-important emotional connection and has our customers fun at the core. We’re super proud of the new Hollywood Bowl brand identity.